Your Strategy & Growth Partner

Aall-in Advisory

Guiding you through strategic challenges and complex dilemmas

We're not just advisors. We're strategic partners. And we get things done

We aim to be our customers' long-term strategy partner, all-in together.
We bring structure, clarity and insight into complex decisions.
We deliver tailored projects based on your needs in close collaboration with management and key stakeholders.
We ensure execution and ownership, learning and knowledge transfer.
We deliver real impact.

Clarity. Momentum. Growth.

Corporate Strategy:
Let’s define your vision, purpose, and clear goals — and map out how to get there and why you’ll succeed.Commercial Growth:
We’ll review your business model, target customers, and go-to-market plan. Together, we’ll help you prioritise and gain a head start in your key markets.Organisational Transformation:
Position yourself to win with the right setup, people, and effective use of scarce resources. We’ll ensure smart resource allocation and full support from the organisation.Inorganic Growth:
M&A and strategic partnerships can accelerate growth. We can help assess targets, explore strategic fit, and conduct commercial due diligence.

Guiding you through strategic challenges and complex dilemmas

Experience. Commitment.

  • The founder, Benedicta Aall Bugge, brings over 20 years of strategic experience across growth companies and large corporations.

  • Benedicta has bachelor, masters and executive education from London School of Economics, University of Bath, IMD, and MIT.

  • Deep insight across sectors such as banking, telecom, and tech, as well as FMCG, Sports and Real Estate.

  • A trusted senior network with deep expertise across fields and sectors, scaleable to your needs

  • We're a long-term partner, all-in with our clients.

  • We bring insight, structure, and a broad, proven toolbox to ensure ownership and implementation.

Aall-in Advisory

Aall-in Advisory is a strategy and growth consultancy founded by Benedicta Aall Bugge and owned by Nordic Investor. Based in Oslo, we work closely with both Norwegian and international clients — advising on strategy, growth, and international expansion.

Aall-in AS
Post: Nedre Skogvei 12c, 0281 Oslo, NorwayE: [email protected]
P: +47 93047585
© 2025 Aall-in AS. All rights reserved.